I partner with companies that need senior design leadership and the hands to back it up. Sometimes that's a full-time executive role. Sometimes it's a fractional engagement where you get the strategy, the team-building, and the craft without the full-time hire. Either way I sit on the same side of the table as you and your team, focused on what we can actually ship.
Set the design direction, build and coach the team, and raise the bar on craft and process.
Define where AI genuinely belongs in your product, and a framework your team can design against, instead of bolting on features.
Take a concept from someone's head to a working, shippable product with a lean team and a fast clock.
Stand up the function, set the career ladders and rituals, and build the research and design-ops backbone that lets it scale.
Identity, motion, and the through-line that makes a product feel like one thing.
Figure out whether you're ready for design and research, and at what level: AI-assisted, fractional, contract, agency, or a full team. A clear read, not a pitch for a big hire.
Most companies over-invest in design too early or starve it for too long. Before you hire anyone, I'll read where your org actually is and point you to the right level of investment for your stage.
The right tools, no dedicated designers. Enough to ship and learn while design isn't the bottleneck yet.
One senior designer, part-time. Direction and craft without a full-time hire. Often where I come in.
A few specialists for the moment. Flexible hands when the work comes in bursts.
An agency for a big, bounded push. Capacity and polish, on a clock.
A built-out design org. The right call once design is core to how you compete.
I'll tell you which rung you're actually on, even when the honest answer is "you don't need me yet." That's how you end up trusting the rest of the advice.
A short conversation about where you are and what is in the way.
We pick the shape together: usually a one to two days a week retainer, sometimes a scoped sprint. You start in days, not months.
Embedded with your team from week one. Senior judgment and hands-on work, not a deck and a goodbye.
"Aneil is a visionary leader, and his contributions to the establishment and success of our product design department were invaluable."
"He leads with solutions. Where others see roadblocks, Aneil sees the next move. He takes ambiguous problems, rallies the people around him, and drives toward outcomes that actually matter to the end user."
"What makes him truly exceptional is how he balances creative passion with a highly organized, process-driven approach. He fosters a collaborative environment where designers feel supported, inspired, and empowered to do their best work."
"I watched Aneil set the UX vision for an entirely new platform that brought 3 separate product lines into a single unified solution. With 1MM+ vehicles under the SaaS model, that isn't easy. I'd recommend him for senior leadership roles."
