TPN (Omnicom) · Commerce & Brand Agency

AI-augmented brand experiences for Fortune 500 retail

Director of Creative Technology · 2024–2025

A commerce and brand agency serving Fortune 500 retail needed a forward-looking creative-technology vision: AI-augmented, data-driven brand experiences at enterprise scale.

AI-integratedCommerce

F500Clients

White-labelPlatform

New bizCaterpillar

The Context

A creative-technology vision for AI-era commerce

TPN wanted to be known as the agency that could actually deliver AI-integrated commerce for enterprise retail, not just talk about it in a pitch.

My job was to set that creative-technology vision and then make it real: reproducible, white-label brand experiences that held up at Fortune 500 scale.

What I Did

Vision, AI, and repeatable delivery

Set the creative-technology vision for AI-augmented, experiential brand experiences across enterprise clients including AT&T, ExxonMobil, Bank of America, Cricket, and Caterpillar
Won new business with Caterpillar by building a reproducible, white-label solution while deepening continued business with AT&T and Cricket
Conceived and championed AT&T's Immersive Product Experience (a lift-and-learn in-store concept) winning client buy-in with research and a working proof of concept
Built white-label platform architecture enabling rapid client deployment and composable brand experiences
Unified creative, development, and analytics teams under a shared delivery framework

Selected Work

Concepts and explorations

01 / 04Connected retail

An in-store ecosystem

I built an in-store ecosystem: a lift-and-learn experience with new products, interactive displays, and directed marketing on in-store digital screens, plus a takeaway experience on the phone. It all connected into one comprehensive journey that met customers where they wanted to be, instead of feeling sold to.

In-store ecosystemLift-and-learnOmnichannel

02 / 04Prototype + white label

Prototyping the white-label experience

We prototyped the complete experience, including a physical interaction: when someone lifted a product, every screen surfaced that item's information and marketing, and we built a way to take that information with you on your phone. It was also a white-label ecosystem, one we could reuse in any physical establishment, for any content or product.

PrototypeWhite-labelPhysical + mobile

03 / 04Shopper marketing

Cricket Wireless

In-store and shopper marketing across dealer locations. Built around the dealer reality, not a marketing-team fantasy of one.

Shopper marketingRetailDealer network

04 / 04Global brand, local markets

Caterpillar

Heavy-equipment marketing across dealer and direct channels. The brief was global; the execution had to land in markets where the buyer doesn't browse, they specify.

Global brandDealer & directHeavy equipment

Impact

A leader in AI-integrated commerce

New enterprise business won with a reproducible white-label solution
AI integrated into creative pipelines from ideation through production
Faster, higher-quality omnichannel execution under one delivery framework

Creative TechnologyAI in CreativeBrand ExperienceEnterprise / F500Retail