A fractional head of design is a senior design leader you share with other companies: part of the week, on a retainer, without a full-time hire. I do this for companies building AI products. I set the design direction, decide where AI earns its place in the product, build or coach the team, and stay hands-on with the work that matters most. Remote for teams anywhere, based in Dallas-Fort Worth.
I'd rather lose the work than sell you the wrong shape of it.
Most AI features fail on trust, not on the model. People stop using them when they can't tell what the system did, why it did it, or how to correct it. Deciding where AI belongs, where a person stays in the loop, and what the product says when it's unsure are design decisions. Someone senior has to own them.
At SPOTIO I set the AI experience strategy and helped shape DASH, an AI co-pilot for sales teams with human approval built in. At Omnitracs I designed an ML next-best-action framework into a fleet platform used by fleets running about one million vehicles. The pattern is the same: AI suggests, people decide, and the product makes that easy.
Meet the team, audit the experience and every AI touchpoint, and land two quick wins.
An AI experience framework the team can design against, standards, and the rituals that keep quality up.
Measure against the goals we agreed, write the system down, and decide together: extend, hire, or hand off.
| Company | What I did |
|---|---|
| SPOTIO | Built the design function and led AI experience strategy for a B2B field-sales platform. Helped shape DASH, an AI co-pilot with human approval built in. |
| Omnitracs | Unified a fragmented global fleet-management platform with a design system and an ML next-best-action framework. |
| Southern New Hampshire University | Helped build the product design department and directed AI and ML learner tools. |
| Kalkomey | Drove 225%+ revenue growth through a user-centered pivot in outdoor-safety education and e-commerce. |
| Citi | Delivered a bank-wide design system and a first-of-its-kind Apple Watch app. |
| Cubby (personal project) | Designed and shipped solo using AI-assisted tools. Live on the App Store. |
| Fractional head of design | Full-time head of design | Design agency | Freelance designer | |
|---|---|---|---|---|
| Commitment | Part of the week, monthly | Full-time, permanent | A project or a retainer | Hourly or by project |
| Time to start | Days | Usually months to hire | Weeks | Days |
| Owns design decisions | Yes, inside your team | Yes | Rarely; they deliver to a brief | No; they execute |
| Builds your team | Yes: hiring input, coaching, rituals | Yes | No | No |
| Best when | You need senior judgment now, not forty hours of it | Design is core and the work is full-time | A big, bounded push | Defined tasks with clear direction |
"Aneil is a visionary leader, and his contributions to the establishment and success of our product design department were invaluable."
Travis Willard, Chief Product and Technology Executive
"I watched Aneil set the UX vision for an entirely new platform that brought 3 separate product lines into a single unified solution. With 1MM+ vehicles under the SaaS model, that isn't easy. I'd recommend him for senior leadership roles."
Tyler Forcum, Product Manager, Omnitracs
A fractional head of design owns design decisions for part of the week: direction, critique, standards, hiring input, and hands-on work on the most important problems. For an AI product, Aneil Razvi also decides where AI belongs and how it should behave for the person using it.
With Aneil Razvi, usually two days a week, on the same days every week. Some engagements start smaller, as a one-week First Look or a fixed-scope sprint.
Yes. He works remotely with teams anywhere and travels for on-site work when it helps. He has worked on-site with teams abroad, including in Poland.
My prices are published up front on Work With Me, including the monthly fractional retainer and the fixed-price sprints.
Yes. Aneil coaches the team, sets career ladders and rituals, gives hiring input, and raises the bar on craft and process while staying hands-on.
Then I'll say so. The free Design Maturity Assessment takes about four minutes and points to the right level for your stage: AI-assisted, fractional, contractors, an agency, or a full team.
Usually within days: a short call, then you pick the shape of the engagement together, and he is embedded with your team from week one.
A short call about where you are. If you don't need me yet, I'll say so.