A bank-wide design system and a first-of-its-kind wearable app

Consistency and trust, at bank scale

Citi's digital products had drifted (every team solving the same problems a slightly different way) right as the bank stepped into brand-new territory with its first wearable.

In banking, trust and precision aren't nice-to-haves; they're the product. Everything I shipped had to be rigorous enough to bet money on and reusable enough to scale across the bank.

Concepts and explorations

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01 / 03

Apple Watch

I shipped Citi's first Apple Watch app on the platform's launch day. Glance-level account info, send and receive, and the restraint that wrist-sized interactions demand. Apple featured the app on Apple.com when it went live.

Apple WatchWearable UXLaunch-day ship

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02 / 03

Standards and systems

I led the bank-wide design system and the standards organization around it. Tokens, components, and patterns shipped from one source. The harder part was the org: governance, contribution workflow, and a way for product teams to ship without inventing a snowflake every time.

Design systemGovernanceBank-wide standards

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03 / 03

Co-brand design

I led the design on the co-branded card partnerships: American Airlines AAdvantage and Hilton Honors. Two brands, two product experiences, one consistent quality bar. The cards live in physical and digital form, and the design had to land in both.

Co-brandAAdvantage & HiltonPhysical + digital

Apple WatchStandards and systemsCo-brand design