Kalkomey · Outdoor-Safety Education & E-commerce

225%+ revenue growth through a user-centered pivot

Director of Product / UX · 2020–2021

North America's leading outdoor-safety education and e-commerce company faced a pandemic-era demand surge and an acquisition to integrate, with product experiences that weren't yet user-centered.

225%+Content sales

$300K+Cost savings

5Product launches

M&AIntegrated

The Context

A demand surge and an acquisition, at once

I walked into a demand surge and an acquisition at the same time: pandemic-era traffic climbing while an acquired platform needed folding in, on a product that wasn't yet built around its users.

I owned the strategy and roadmap, reported to the CEO, and led UX, product, and learning-development teams through the pivot without dropping the customers we already had.

What I Did

Pivot, integrate, and launch

Executed a rapid pivot to user-centered design that met surging demand and drove a 225%+ increase in content sales
Delivered $300K+ in cost savings by developing an adaptive LMS and integrating acquired platforms (including Campfire Collective) into a unified experience
Launched a full-service B2B events-and-campgrounds platform, broadening revenue streams and expanding the total addressable market
Delivered five high-impact product launches by aligning product vision, UX strategy, and executive stakeholder communication
Drove organizational transformation through the demand surge and M&A while maintaining product continuity and customer trust

Selected Work

Concepts and explorations

01 / 06Camper-facing search

Looking for a campground

Camper-facing search and reservations. I designed the patterns for finding sites by amenity, availability, and trip type, then booking and modifying without calling the ranger station.

Search & reserveCamper-facingBooking flow

02 / 06Events and activities

See what's happening in your local area

Events and activities surfaced next to the campsite. Hikes, talks, festivals, and the things people actually go camping for, on the same screen they used to plan the trip.

EventsDiscoveryLocal activities

03 / 06Reservations and events

Booking an experience

Reservations and event booking in one flow. Real-time calendars, capacity rules, and a path through holds, payments, and confirmations that didn't break on edge cases.

ReservationsPaymentsReal-time calendars

04 / 06Shared foundation

Create a design system

I led the design system that unified the AMS Camping surfaces. Tokens, components, and patterns that meant we shipped once and rolled to every persona.

Design systemTokens & componentsShared foundation

05 / 06On the go

Camping mobile experience

The camper's mobile experience: trip itinerary, navigation, notifications, mobile check-in, and digital permits. Built so it worked on a flaky cellular signal at the trailhead.

MobileOffline-readyDigital permits

06 / 06On-site operations

Campground staff interface

The staff console for day-of operations: arrivals, occupancy, maintenance tickets, and incident logging. Built around the tasks a ranger actually does on shift, not the org chart of the back end.

Ops consoleStaff toolsDay-of operations